Is the perfume endorsement of John Lloyd Cruz unsuccessful?
How true is it that Kapamilya A-list actor John Lloyd Cruz is an ineffective endorser of perfume?
Lloydie is one of the in-demand male endorsers in the Philippine entertainment industry before he took his indefinite leave of absence. He was endorsing various products such as medicine, food, milk, bank, perfume and many more. Now, he is exploring different genres of art. Aside from acting, he ventured into photography and videography. JLC also had his directorial debut through a music video.
Just recently, he signed an endorsement contract with shawarma establishment Turks. He is now co-endorsing the establishment with fellow Kapamilya stars Piolo Pascual and Bea Alonzo. This sort of started his showbiz comeback after two years of hiatus.
Because of this, his fans expressed excitement to see him again onscreen, especially when news about his upcoming movie surfaced. However, based on the article from Pilipino Star Ngayon, it appeared that Lloydie is no longer effective as an endorser of perfume.
During the recent episode of the digital talk show Take It… Per Minute (Me Ganun) of Cristy Fermin, Lolit Solis, and Mr. Fu (substituted by Ogie Diaz that day), Aficionado owner Joel Cruz was their guest. The lord of scents shared his journey in having his children through a surrogate mother. He shared that he already spent P48 Million for his eight children.
He was also asked about John Lloyd Cruz who is known as an endorser of one of his scents. Joel Cruz confirmed that the actor is their endorser and the contract is still active. However, the owner of the perfume company revealed that the scent that JLC is endorsing is not selling very well, based on the article.
What can you say about this?
READ ALSO: Claudine Barretto’s Friend “Nalito” To Her Behavior When She Did This?
