Hollywood celebrity, Jennifer Lopez seems had a busy day with her work on the online business T-shirt company after reports of leaving the American Idol. Right now JLO is launching a web-based company although she was in the middle of her Dance Again World Tour with Enrique Iglesias.
The 42-year-old singer, is launching a web-based luxury T-shirt company, wherein she partnered up with Brian Lee, the technical entrepreneur who helped develop Kim Kardashian’s Shoedazzle line and Jessica Alba’s The Honest Company collection, to help create her line’s website.
According to WWD, the online company “Teeology,” will offer ‘high-end printed’ limited-edition T-shirts designed by ‘various artists and designers.’
The company will offer to the site visitors a chance to choose for the best design as they will vote on which designs they like the best and the winning selections will proceed to immediate production.
It will also stock a range of permanent ‘basics’ for men and women starting at $20. The limited-edition styles will be priced from $29. According to their website Teeology.com which was founded also by the Shoedazzle founder, MJ Eng will join Erica Zohar and Jeff Marine, two U.S. clothing entrepreneurs.
JLo have been into fashion business for the past few years, she released a multiple apparel ranges including the clothing line she currently fronts that is stocked at Kohl’s. The singer also launched the launched a line titled Sweetface in 2003, which ceased production in 2007.
