The popular billboard “Olivia, will you marry me?” is already unmasked as the billboard do not refer to a person but a condominium unit. The viral billboard is part of an advertising campaign of a real estate company.
Olivia Said Yes (Photo Credit: Rappler.com)
Netizens were disappointed upon learning that the catchy billboard is only part of an ad campaign of Empire East. Some netizens were disappointed with the outcome of the lovely billboard.
A new billboard related to the “Olivia” billboard stands along EDSA that read: “Olivia said yes! So we bought our first investment together at Pioneer Woodlands Mandaluyong City.
Netizens also found out that the number 21414 refers to the P2,141.4 weekly price of a unit in the condominium project and not the suspected February 14, 2014 Valentines Day.
Although the advertising gimmick got some negative reactions from netizens, there are individuals who though that the marketing strategy used by the ad agency was “clever” enough as people will definitely remember the advertisement.
There are rumors earlier that the “Olivia” billboards refers to the model and actress Isabel Oli, whose real name is Olivia Daytia and the proposal came from boyfriend John Prats.
The sister of John Prats, Camille Prats already made a statement denying the allegations that his brother is behind the “Olivia” billboards.
